A while ago we got our brand new company domain up from PageRankof 0 to a very healthy PageRank of 5 in under two months?
Yes, we know PageRank doesn't mean much, except in terms ofbranding. But it does give some indication of how effective yourlink-building techniques are. So what was so remarkable aboutthe way we achieved a decent PR in a short time?
It was more the fact that we used very sound techniques to makethat happen. No reciprocal links, no link buying, no techniquesthat could get you banned. Just completely legitimate methodsthat you can use time and again to build links to your ownwebsite.
Why Press Releases?
Among the most effective techniques that helped us build qualitylinks to our website was the use of press releases. In fact,using an optimized press release is such a powerful method ofbuilding links that we now recommend it to all our clients.
Just the single press release here helped us build links notonly from high-PR press release sites, but also from competitorsites where our news was syndicated.http://www.seoandmore.com/media/press1.htm
Competitor Sites? How Do You Do That?
Well here's the secret (if you want to call it that). One of thebest sites to submit your press release is on PRweb. Using the$80 option, you can get your release syndicated through Yahoo!News so that it gets picked up and syndicated on a lot of othersites related to your theme or topic.
Result: You can get up to hundreds of theme-relevant linkspointing back to your site in just a few hours after your pressrelease has been syndicated. Many of these sites could be yourcompetitors.
Imagine having your competitors working to build links to you.What more effective link-building tactic could there possiblybe?
Of course, once your link on Yahoo! News vanishes, your linkpopularity (and PageRank) could drop. But that didn't happen tous, because we recommend that you always build redundancy intoyour link campaigns. So we use article marketing and directorysubmissions to continue to build quality links to our sites.
Why The New Google Loves Press Releases
One of Google's recent patents states that it intends to monitornews stories, an indication that the new Google gives moreweight to stories and links appearing on news sites.
But building quality links to your site is only one of thebenefits of using press releases. They are an effective tool touse in an online PR campaign and have benefits that reach farbeyond boosting search engine rankings.
A well-written optimized press release can:
* Create publicity for your company * Draw attention to newproducts and promotions * Get you in the news for the rightreasons * Boost visibility in your industry * Boost your reachand influence among your target audience
Some marketers are touting press releases as the new "blog andping" alternative to getting indexed in the search engines? Wewouldn't go so far as to call them that.
But if your business could benefit from the right kind of linksand online visibility, press releases may be just the tool yourorganisation needs.
Priya Shah is a partner in the search enginemarketing firm, SEO & More and writes an SEO blog .
This article may be reprinted as long as the resource boxis left intact and all links are hyperlinked.