fat loss diets Article

Do Research on your keyword phrases . The phrases you think yourtarget market might be searching for may very well be incorrect.To find the optimal phrases to optimize for, use research toolssuch as Wordtracker, Google AdWords, and Yahoo Search Marketingdata. Compile lists of the most relevant phrases for your site,and choose a few different ones for every page. Never shoot forgeneral keywords such as "travel" or "vacation," as they arerarely (if ever) indicative of what your site is really about.

Design and categorize your site architecture and navigationbased on your keyword research. Your research may uncoverundiscovered areas of interest or ways of categorizing yourproducts/services that you may wish to add to your site. Forinstance, let's say your site sells toys. There are numerousways you could categorize and lay out your site so that peoplewill find the toys they're looking for. Are people looking fortoys to fit their child's stage of development? (Look forkeyword phrases such as "preschool toys.") Or are they morelikely to be seeking specific brands of toys? Most likely, yourkeyword research will show you that people are looking for toysin many different ways. Your job is to make sure that yoursite's navigation showcases the various ways of searching. Makesure you have links to specific-brand pages as well as specificage ranges, specific types of toys, etc.

Program your site to be "crawler-friendly." The search enginescan't fill out forms, can't search your site, can't readJavaScript links and menus, and can't interpret graphics andFlash. This doesn't mean that you can't use these things on yoursite; you most certainly can! However, you do need to providealternate means of navigating your site as necessary. If youhave only a drop-down sequence of menus to choose a category ora brand of something, the search engine crawlers will never findthose resulting pages. You'll need to make sure that you alwayshave some form of HTML links in the main navigation on everypage which link to the top-level pages of your site. From thosepages, you'll need to have further HTML links to the individualproduct/service pages. (Please note that HTML links do NOT haveto be text-only links. There's nothing wrong with graphicalimage navigation that is wrapped in standard tags, asthe search engines can follow image links just fine.)

Label your internal text links and clickable image altattributes (aka alt tags) as clearly and descriptively aspossible. Your site visitors and the search engines look at theclickable portion of your links (aka the anchor text) to helpthem understand what they're going to find once they clickthrough. Don't make them guess what's at the other end withlinks that say "click here" or other non-descriptive words. Beas descriptive as possible with every text and graphical link onyour site. The cool thing about writing your anchor text and altattributes to be descriptive is that you can almost alwaysdescribe the page you're pointing to by using its main keywordphrase.

Write compelling copy for the key pages of your site based onyour chosen keyword phrases and your target market's needs, andmake sure it's copy that the search engines can "see." This is acrucial component to having a successful website. The searchengines need to read keyword-rich copy on your pages so they canunderstand how to classify your site. This copy shouldn't beburied in graphics or hidden in Flash. Write your copy based onyour most relevant keyword phrases while also making anemotional connection with your site visitor. (This is where thattarget audience analysis comes in handy!) Understand that thereis no magical number of words per page or number of times to useyour phrases in your copy. The important thing is to use yourkeyword phrases only when and where it makes sense to do so forthe real people reading your pages. Simply sticking keywordphrases at the top of the page for no apparent reason isn'tgoing to cut it, and it just looks silly.

Incorporate your keyword phrases into each page's unique Titletag. Title tags are critical because they're given a lot ofweight with every search engine. Whatever keyword phrases you'vewritten your copy around should also be used in your Title tag.Remember that the information that you place in this tag is whatwill show up as the clickable link to your site at the searchengines. Make sure that it accurately reflects the content ofthe page it's on, while also using the keyword phrases peoplemight be using at a search engine to find your stuff.

Make sure your site is "link-worthy." Other sites linking toyours is a critical component of a successful search engineoptimization campaign, as all of the major search engines placea good deal of emphasis on your site's overall link popularity.You can go out and request hundreds or thousands of links, butif your site stinks, why would anyone want to link to it? On theother hand, if your site is full of wonderful, usefulinformation, other sites will naturally link to it without youreven asking. It's fine to trade links; just make sure you areproviding your site visitors with only the highest quality ofrelated sites. When you link to lousy sites, keep in mind whatthis says to your site visitors as well as to the search engines.

Dont overemphasise any one keyword phrase or worried too muchabout rankings. If you've done the above 9 things correctly, youwill start to see an increase in targeted search engine visitorsto your site fairly quickly. Forget about where you rank for anyspecific keyword phrase and instead measure your results inincreased traffic, sales, and conversions. It certainly won'thurt to add new content to your site if it will really make yoursite more useful, but don't simply add a load of fluff just forthe sake of adding something. It really is okay to have abusiness site that is just a business site and not a diatribe onthe history of your products. Neither your site visitors nor theengines really give a hoot!