Copyright 2005 Diane Hughes
It seems each January that many small businesses (especiallyonline businesses) sigh as they wonder why their company is notproducing and what to do about the situation. This year, takethe time to find out exactly what your business is missing. Whenyou do, you'll know exactly what to do to move up to the nextlevel.
Here are several resources that will prove helpful in yoursearch for answers. Give ample consideration to these fr.ee andlow-cost products and services. Each one is worth its weight ingold.
ACTION STEP 1 Find Out What Your Visitors Really Want
It still befuddles me. Why do people guess about what theircustomers want? Why do they waste their time and money by makingchanges without knowing whether their changes will have anypositive impact?
By simply conducting a survey and asking your visitors somestrategic questions, you can have the answers in a matter ofdays.
One invaluable tool is Survey Monkey (http://surveymonkey.com).This company offers easy-to-use, Web-based software fordeveloping and conducting online surveys. Just input thequestions you want to ask, then post a link on your site oremail it to your list.
It costs only $20 per month for the pro version. Only need itfor one month? Just cancel when you're finished with yoursurvey. There is also a limited-use fr.ee version.
ACTION STEP 2 Test, Test, Test
Once you know what your customers want, you need to testeverything you offer them. There's no better way than withDuncan Carver's fr.ee split-testing script.
The Internet Marketing Assistant(http://marketing-strategy.org/) is a powerful program thatallows you to test several pieces of copy all at once by equallydividing the visitors to your site between different copyelements that you want to test. That means you can have oneheadline on sales letter #1 and another headline on sales letter#2. As visitors filter through your site, you'll be able to seewhich headline draws the most sales.
This works for any section of your copy (headline, offer,guarantee, price)... the whole piece of copy... or even entiresites.
ACTION STEP 3 Find Out What Your Visitors Think... NOW
Tired of not knowing why people leave your site without making apurchase? Here's a great way to find out at no cost to you!Visit http://www.24spy.com for a nifty little tool that's easyto install. Don't let the name fool you. It's not spyware! It ISa quick way to find out what your visitors think so you can makeany necessary changes before more sales are lost.
Stop struggling with your conversion rate. Make this the bestyear ever by analyzing your site, collecting vital informationand making the necessary changes that will help your conversionrate soar!
About the author:Diane Hughes http://ProBizTips.com ATTENTION! I am giving away$2,446.13 worth of marketing tools and products and over$5,010.64 worth of resale rights. Demand is great andmemberships are going fast! http://www.madmarketer.com/diane
